refinery29

In a male-dominated world, Refinery29 is encouraging women and giving them a platform to #SpeakUp.

Featured on: Coloribus and We Love Ad

manifesto

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crowdsourcing topic

Geo-targeting different places in the city to crowdsource which of these women issues people would like to raise awareness on. 

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PAY GAP instagrammable EXHIBITION

1 in 3 Americans don't know that gender pay gap exists. To close this awareness gap, we created an Instgram-friendly pop-up exhibition to encourage people to take pictures and post on Instagram.

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OOH

Acknowledging the excuses that hold women back but encouraging them to speak up anyways.

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t-shirt

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PUMP HER UP

Tweet advise to young women on how they can speak up and claim their power to see this inflatable come to life.

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BANNER

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INSTAGRAM POSTS

AD: Mariana Morae      Tutor: Mina Mikhael - Miami Ad School NYC